Creating a successful YouTube channel is not something you can improvise. To develop your channel and make it take off quickly, it is essential to leave nothing to chance. You must absolutely develop a clear, precise and effective action plan in order to avoid wasting time and energy on activities that bring no results.
There’s so much to do that it’s easy to feel lost without a proper strategy, which can lead to months of stagnation.
This article reveals a battle plan for launching a YouTube channel in 2024. With this strategy in 10 simple steps, it will be possible to know exactly what to do to succeed. Whether you are a beginner or a seasoned entrepreneur, these tips are made for everyone.
Before starting a channel , the first step is to define the theme of the channel. This is essential to ensure the success of the project
Define a clear theme
No matter what channel you’re going to create, it’s crucial that your videos are on a common theme . When you’re browsing YouTube, what draws you to one channel over another? Is it because it’s all about anything and everything, or is it because it’s about a specific topic that interests you?
It’s most likely the latter. Viewers want to know what they’re going to find when they click on a channel, and having a clear theme helps them understand what your content is about.
Additionally, choosing a unique theme allows you to better leverage the power of the YouTube algorithm . With your specific theme, the algorithm will easily understand what your channel is about and will be much more effective in getting your videos to the right people.
Be sure to check out our video on how the YouTube algorithm works and how to use it to grow your channel if you’re interested in learning more.
Moreover, if you want to create your channel, you probably already have an idea of your theme, often inspired by one of your passions or by your professional activity.
Finally, once you have determined the theme of your channel, it is important not to stop there. You must make your channel unique to stand out from the competition. That is why the second step is to specialize your channel by choosing a specific niche.
Specialize your channel by choosing a niche
Many beginners make the mistake of creating general channels . And if you already have an idea of your theme, it is likely that someone already has the same theme idea as you.
For example, personal development is probably the most competitive and saturated topic on YouTube. It is therefore very difficult to make a place for yourself in this field by creating a generalist channel on the subject.
The best way to stand out is to specialize your channel by choosing a niche . A niche is simply a subtopic or fringe of your main theme.
If you want to create, for example, a channel about personal development, you could focus on specific topics like mindfulness meditation, self-esteem, interpersonal communication or emotional education.
By focusing exclusively on one of these topics, you greatly increase your chances of differentiating yourself by attracting people looking for information on that specific niche.
Specializing your channel doesn’t just help you stand out from the competition and appeal to viewers. It also helps you stay organized and focused . Having a specific niche makes it easier to come up with ideas and plan your content calendar because you’re laser-focused on your topic without getting sidetracked.
To find your niche, here are two simple, yet powerful questions that can help you:
– Who is this channel dedicated to?
– What problems does my channel solve?
Now that you have determined your topic and niche, it’s time to move on to the next step: checking your channel’s potential on YouTube.
Check your channel’s potential
Growing a YouTube channel and building its audience takes time, energy, and work. It’s a long-term project that will stay with you for months or even years. It’s therefore essential to check the potential of your new channel before you start, in order to avoid wasting your efforts .
If you’re creating a channel for reading appliance user manuals, for example, your topic may be original and niche, but it’s unlikely that there will be much interest in this type of content.
While this kind of video might help some people fall asleep in less than five minutes, no one is going to do any specific research on it. So even if your topic and niche seem interesting on paper, you need to make sure there is a real demand for this kind of content.
To assess the potential of your future channel, here are some ideas:
Analyze existing channels: See if there are already similar channels on the topic. How many subscribers do they have? How many views do they get on average per video? Do viewers comment a lot under the videos? Conversely, are there any abandoned channels?
Use Google Trends : This tool allows you to check the evolution of search volume for a particular topic. If the search volume is stable or increasing from year to year, it is a very positive signal for your channel. On the other hand, if the search volume is decreasing, it is better to consider another topic.